In the words of one large manufacturer, "Remember that the last impression is the lasting impression." Remember, too, that the carpet layer completes the sale—he can "sell" or "unsell" other prospects on the quality of his work alone.
But quality of workmanship in itself is not enough to preserve the good will and confidence of the customer. Equally important is the proper observance of good common-sense rules of conduct on the customer's premises throughout the installation period.
A good workman is usually a businesslike workman, and skill and neatness generally go hand in hand. But good conduct is something bigger than neatness and skill. In some arts and professions, poor or questionable conduct occasionally is found among men of skill or even genius. Be that as it may, in carpet laying the customer isn't likely to overlook questionable conduct or bad manners, no matter how expert the ultimate job may turn out. As a matter of fact, you may not even get a chance to finish the job.
What, then, are the factors to be considered under the heading of good conduct on the customer's premises? Briefly, they are:
| Appearance Language Behavior Conversation with the Customer Conversation with the Shop Conversation with Fellow Employees | Care of Tools on the Job Closing the Job Attitude Toward New Materials and Methods Loyalty to the Shop Honesty and Service |
APPEARANCE
Arrive promptly at the customer's premises and at the prearranged time. If for some compelling reason you can't keep your appointment, telephone immediately so that the customer doesn't wait around all day in mounting exasperation.
Identify yourself and your store by name—and address the customer by his or her name at every opportunity. If you arrive in street clothes, ask the customer where you may change into working clothes.
As to the matter of appearance—even the most fastidious housewife doesn't expect an installation mechanic to dress like a stock broker or insurance salesman. As a workman you've got to wear suitable work clothes, and you're the best judge of what these should consist of.